“Thanks to the work achieved with Simpsons Associates, what we’re embarking on truly is going to transform how we operate as a museum. A digital twin will give us a much better handle on what’s happening and model the likely impact of the changes we’re making..”

"The BOARD system is integrated to everything we do in running the commercial side of the business. From a financial point of view it's the one version of the truth. It's where we go to make sure our financial information is accurate."

"Before, if a report failed, we couldn’t recover until mid-day. Now we can spot things earlier, which means if we ever fail, we can start to recover immediately, so we’ve become far more efficient with our service delivery.”

“We’ve built real structure, routine and familiarity into the reporting process which didn’t exist before. Everybody’s fully aware of the times when they should be doing something, what they need to do, which updates they need to make. Which just makes the forecasting of the operating profit much more reliable.”