About Simpson Associates


Unlock the power of data and make better informed decisions, with data solutions from Simpson Associates.

Knowledge is power, and data brings knowledge. Today’s organisations are handling increasing amounts of data, often from disparate sources. But even with data management systems in place, many businesses still struggle to interpret and gain the actionable insights needed to support critical decision-making.

At Simpson Associates data is in our DNA, and knowing how to leverage it in all its forms enables us to never miss the mark. That’s the power we can bring you. The power of deeper understanding, effective decision-making, and ultimately the ability to innovate and to grow – by spending less and knowing more.



Our data and performance management solutions have enabled us to help forward-thinking organisations understand and resolve some of the most complex and common challenges. In addition, we offer vast experience spanning a rich business pedigree, combined with an extensive partner network. As a Microsoft Gold Partner, we hold four Gold Competencies in Data and BI. We also joined the Microsoft Partner Pledge as we share Microsoft’s technology vision and the role it can play in addressing societal challenges. We’re also proud to be an IBM Gold partner, specialising in Cognos Analytics, Planning Analytics (TM1) and Information Governance, and an Informatica Partner. This ecosystem of technology vendor relationships equips us with a deeper expertise, enabling us to deliver the best solutions to meet your individual business needs.

Our sharp focus on the needs and values of our customers has allowed us to build long term partnerships that challenge the status quo of traditional business relationships. To our customers we are trusted advisors. We invest heavily in the training and development of a highly skilled and committed team who consistently strive for quality.

Get more from your data, drive revenue, and gain the confidence needed for more effective decision-making; with data solutions from Simpson Associates.


Meet Our Customers

Simpson Associates Accreditations

What customers have to say...

“At Great Rail Journeys we have a Monday tactical trading meeting ... the MIS system has had a profound impact on that meeting… everyone is now talking about the same data... the meetings are much shorter and the content is completely different because there used to be countless arguments around the room about what the data was really saying. That has gone. Now the only discussion is what do we do about it.”
Peter Liney Great Rail Journeys, CEO
“We looked at some of the major consultancies but they do many things and are not necessarily subject matter experts which we knew we needed. We wanted someone that lived and breathed data.”
Alex MacGregor-Devlin - INSE, IT Director
“Thanks to the work achieved with Simpsons Associates, what we’re embarking on truly is going to transform how we operate as a museum. A digital twin will give us a much better handle on what’s happening and model the likely impact of the changes we’re making.”
Richard Hinton - Head of Enterprise Architecture and Planning, The Natural History Museum

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